Vlad Kuchkanov

pricing consultant
product mentor for startups

Pricing is by far the most impactful business driver.
A 1% price change done in a correct way can either drive a 10% increase in net profit or a 10% lift of demand.
However, few businesses know how to be consistently successful in their pricing endeavors.Let me help you manage your pricing.

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consultancy

A. One- to two-hour feedback sessions on your pricing.
Get immediate feedback on your pricing approaches and ideas on how to boost your pricing. Spot your low-hanging fruits and quick gains in pricing management.B. Project based consultancy.
Get guidance on setting up the right pricing processes and teams. I can help you align your pricing processes and team set-up with the overall business objectives to transition smoothly from strategizing to execution.C. Corporate learning.
One or two days personal trainings for your pricing/ revenue management and C-level teams.D. Product mentorship for startups.
Get your head around defining your North Star product metrics, Product-Market Fit, and needle-moving initiatives.

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About

I am a pricing professional with 12+ years experience in pricing with multinationals and tech startups, including AnheuserBusch InBev, Mars Inc, Zalando, and Competera Pricing Platform.My most recent focus is on automated retail pricing management systems based on ML and AI.As a consultant, I have helped many brands solve their business challenges, including the likes of ABInBev, Glovo, Royal Canine, DataArt, as well as SMB.I teach advanced analytical pricing in business school, and have contributed to a book on pricing management.You could also see me as a keynote speaker and guest lecturer on pricing at conferences and educational events.
I talk about #pricing, #retailtechnology, #priceoptimization, and #artificialintelligence

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